fertility.co
A/B test landing pages — customer discovery, Hair on Fire problems.
/aRational
Bloodwork came back normal — but you're still not pregnant?
Problem 2 (Normal ≠ answers)
/a-emotionalEmotional
They said it was normal. So why does nothing feel okay?
Problem 2 (Normal ≠ answers)
/bRational
Been told to "just keep trying" for 6 more months?
Problem 1 (Wait mandate)
/b-emotionalEmotional
Another month. Another negative test. Another shrug.
Problem 1 (Wait mandate)
/cRational
Trying to get pregnant but no one's connecting the dots?
Problem 5 (No continuity)
/c-emotionalEmotional
You shouldn't have to be the one holding all of this.
Problem 5 (No continuity)
/dRational
Not sure why you're not getting pregnant?
Solution (Health advocate)
/d-emotionalEmotional
What if you weren't the only person fighting for your answers?
Solution (Health advocate)